Let’s talk VIDEO STRATEGY + EXECUTION
I help founders and CMOs turn their story into an ongoing video strategy—with the production partnership to bring it to life.
Book a discovery callHave a question first? Send me a note ↗
BEYOND THE ONE-OFF
A polished video gets posted, then the next urgent request arrives. Without a clear plan, even great production can lose its impact.
Let’s give every asset a job to do—and make each one part of something bigger.
We don’t sell videos.
We build video engines.
CLIENT STORY
A year-long creative partnership helping a fast-moving developer tools company explain new features, build a recognizable brand, and keep content moving.
THE CHALLENGE
CodeRabbit needed to make its AI code review tool understandable to developers while keeping up with new features and industry news. Its lean team needed a creative partner who could turn product ideas into finished content.
THE PARTNERSHIP
We started with an IDE launch video. Working closely with the team, I translated briefs and sketches into visual stories. The collaboration expanded into further feature launches, funding announcements, podcasts, studio setup, and a multi-screen BART station campaign.
I also built a library of animated titles, logos, lower thirds, and sound treatments. The team could keep a consistent look and feel without rebuilding those elements for every video.
For the CLI launch, I built the story around a developer’s frustration with an AI-generated component that didn’t work. CodeRabbit identifying the issue became the turning point. Screen animation, close-up details, music, and expressive sound carried the story from frustration to relief.
Watch the launch video on LinkedInFor select time-sensitive projects, I delivered publish-ready podcast edits within twelve hours of receiving three-camera footage—including branded titles, lower thirds, and supporting screenshots illustrating new AI-model results.
The reusable toolkit reduced repeat work and helped the team respond quickly while keeping the content recognizably CodeRabbit.
“Kingsley always made sure that this was in line with the brand identity and it really helped us grow the product in that sense and build the brand that Code Rabbit is today”
“So every video we are able to get faster and better in every way.”
THE K-R-E-A-T-E METHOD
We start with your current video efforts and growth goals. Then we build a plan around where you are and what you need next.
Get clear on who you need to reach, what matters to them, and where your business needs to go.
Turn complex ideas into a focused message your audience can understand and remember.
Find the human story behind your business. Shape the narrative before you hit record.
Plan the right mix of videos and supporting assets, with a purpose and a schedule for each.
Prioritize the channels that fit your audience, and adapt the content to each platform.
Review performance against your goals. Use what we learn to make the next round stronger.
BUILD YOUR FOUNDATION
A clear story gives your video strategy a foundation. Together, we define the three things your audience needs to understand.
Why you exist beyond making money. The belief and origin story people can connect with.
What makes your approach distinctive. The way you work that gives people a reason to trust you.
What you do, how it works, and how it helps. The clarity people need to take the next step.
WORKING TOGETHER
You work directly with me, Kingsley. I lead the strategy, manage production and feedback, and bring in specialist collaborators when your project needs them.
We discuss your goals, review your brand and existing content, and explore references. You’ll understand my process and the likely schedule. From there, I put together a proposal with agreed deliverables and timing.
We plan the assets, then start with a script—or a storyboard if you already have a script. Animation moves through storyboard, animatic, rough cut, fine cut, and final. Editing projects follow the stages they need.
We move one or two assets forward at a time, meeting weekly to review feedback and plan what’s next. From product videos to podcasts and short clips, the work supports your strategy. Performance reviews guide the next round.
One main point of contact, a weekly check-in, and consolidated feedback within 24–48 hours. Most videos include two or three review rounds, with the details agreed in your proposal.
WHY I BUILT KINGSLEY KREATIVE
“I can edit the story, but I can’t fix what was never there.”
Kingsley Willis
Founder, Kingsley Kreative
Early in my career, I was handed footage for four customer testimonials. There were plenty of answers, but very little story. As the editor, I was expected to turn it into something compelling.
That project changed how I work. I realized I needed to help shape the narrative before the footage reached my timeline.
So I went beyond the brief. Instead of relying on static screenshots, I recreated the Facebook interface in motion, showing how people actually used the product. The story finally became clear.
Through my work at Facebook and Elastic, that lesson stayed with me: the strongest video starts with understanding what needs to be said—and why it matters.
Today, Kingsley Kreative brings clarity, storytelling, and execution together to help founders and CMOs grow with video.
BEFORE WE TALK
We start with your audience, message, current video efforts, and business goals. From there, we plan the right assets, create them, adapt them for the channels that matter, and review performance. The scope can include launch videos, customer stories, animation, podcasts, and short-form edits—with reusable assets that make each round more consistent.
We use the KREATE Blueprint to assess your starting point. You may need a clearer message and foundational story, a steady rhythm of campaign content, or a coordinated plan across teams and channels. The recommendation follows your needs and goals.
Yes. You work directly with me, Kingsley, as your main creative partner. I collaborate with your team on priorities, brand guidelines, and feedback, and bring in specialist collaborators when needed. One main point of contact and consolidated feedback help keep the work moving.
Yes. I help shape the audience, message, story, and asset plan, then lead execution. Depending on the project, that can include scripting, storyboarding, animation, editing, production planning, and platform-ready delivery. We agree the responsibilities and deliverables in the proposal.
Timing depends on the format, complexity, available material, and feedback schedule. We agree milestones before work begins. For ongoing work, we typically move one or two assets forward at a time, meet weekly, and ask for consolidated feedback within 24–48 hours. Most videos include two or three review rounds, as agreed in the proposal.
Pricing and engagement length depend on your goals, scope, and production needs. Book a discovery call or use the contact form below to tell me what you have in mind. I’ll recommend an approach and outline the investment, deliverables, and schedule in a proposal before work starts.
We review your goals, brand materials, existing videos, and useful references. If we’re a fit, I put together a proposal with the agreed deliverables and schedule. The first production step is usually asset planning and a script, or a storyboard if you already have a script.
We agree what each asset should do, then review the performance information available against those goals. That helps us decide what to reuse, refine, or make next. The aim is clearer messaging, a consistent content rhythm, and useful evidence for the next decision.
Still have a question? Send me a note or book a discovery call.
LET’S BUILD WHAT’S NEXT
Let’s talk about where you are, what you want to achieve,
and whether we’re the right fit to move you forward.
START WITH A QUESTION
Tell me what you’re working on, what you want video to help you achieve, or what you’d like to know. I’ll reply by email.
Prefer email? kingsleywillis@gmail.com